This student project objective was to provide Canopy, an e-commerce company, with a logo and a responsive website. Equally spaced organic shapes form a protective canopy for students experiencing food insecurity. This warm, analogous colour scheme evokes fresh, caring company values. All-Round Gothic type adds a playfulness, as well as an approachable feel. The final solution is a cohesive, harmonious logo to inspire positive energy and connect to the preferences of the student audience with socially, as well as environmentally-conscious values.
