The objectives of the One Fact Poster and Ladybug Initiative Brochure student projects were to jumpstart the David Suzuki Foundation Butterfly Way project and Ladybug Initiative, and to expand and unite its environmentally conscious and community-activist audience across all generations. The graphics effectively convey the key message that pollination sustains all life. Proximity and repetition of organic shapes, patterns and strategically placed die cuts guide interaction, drawing the audience in, and making them part of the solution.
