The objective of the student group project was to create a 55-second promotional video to draw attention to the message of the Do Good Donut brand. Using the principles of motion design and kinetic typography, As both Team Facilitator, and Designer, I collaborated with three team members, ensuring that milestones were met. I contributed most of the original illustration, and helped with all technical aspects of the 2D animation frames. Through the use of a vibrant colour scheme and simple, consistent imagery, the brand’s story reveals a powerful message of inclusivity.