The non-profit organization needed a unique, timeless logo, branding and visual identity system to connect with donors, tourists, and families, as well as address previous issues of low contrast, disharmonious parts, lack of mass and scalability, as well as overlapping, distracting elements, The orange crab monogram logo, in one or two colours, reflects the environmentally-conscious spirit of this aquarium, and provides touchpoints for audience learning and interaction.
